Introduction Why Skin Tone Matters in Makeup Ever wonder why a lipstick looks stunning on your friend but falls flat on you? Or why some foundations seem to disappear on your skin, while others leave a mask-like finish? The secret lies in understanding your skin tone — the very foundation for choosing makeup that truly enhances your natural beauty. Makeup is not one-size-fits-all. Your unique skin tone and undertone shape how colors appear on you, which products work best, and ultimately how confident you feel in your look. Understanding Undertones vs. Skin Tones First, let’s clarify two terms often confused: skin tone and undertone. Both matter hugely in picking makeup…