The Skincare Step Everyone Skips Let’s be real: how many of us jump from washing our face straight to applying our serum? If that’s you, you’re skipping the most important step—skin prep. It’s not just a fancy trend or an extra product step; it’s the foundational move that determines how effective the rest of your routine actually is. What Is It? Skin prep is everything that happens after cleansing and before applying your treatment products like serums or creams. It includes balancing your skin’s pH, lightly exfoliating, and rehydrating to make your skin more absorbent. In short: it’s what tells your skin, “Hey, get ready—good stuff is coming!” Why It’s…